Volvo’s S90 Is An Important Test Of The Carmaker’s $11 Billion Reinnovation

by SpeedLux
Images of Volvo S90

When Volvo rolls right into the 2016 Detroit Automobile Show following month it will certainly bring with it one of the most vital release considering that the Swedish car manufacturer was acquired by one of China’s biggest automakers five years ago. The 2017 Volvo S90 marks Volvo’s return to being, well, Volvo, after a years in the shadow of its previous master Ford.

With its first post-Ford sedan, Volvo intends to entice affluent clients away from the BMW 6 Series, the Jaguar XF, the Audi A6 and, most notably, the 2017 Mercedes E-Class that’s likewise premiering a brand new search in Motor City after the vacations.

Last year, Volvo revealed its Concept Estate station wagon at the Geneva Motor Program, and recently Volvo’s Ingenlath hinted to British car magazine Automobile Express that a two-door sporty coupe variation of the S90 would be out by 2020.

That’s not to state that Volvo does not take hints from its Chinese owners.

While it prepares to open up a $500 million factory in the near future in the U.S. as part of its goal of offering 100,000 vehicles there yearly (up from 56,000 last year, less than half of what it marketed pre-Ford), it’s already producing vehicles in China. The Volvo S90 in China will certainly be much longer, having to regional customer tastes for roomier back-seating, as well as a small number of those Chinese made Volvo S90s will sign up with the Buick Envision crossover SUV, as the very first Chinese-manufactured passenger cars to hit the United States market next year.

Office workers are made up of parts of the whole, working on the project.
Vector illustration of teamwork concept. Office workers are made up of parts of the whole, working on the project.
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