Next month, the German company BMW will presents its latest cars and concepts on a improved and refined moving motor show on a circuit in Hall 11, Frankfurt Motor Show.
As expected, BMW’s highlight this year at the IAA, forming the heart of the exhibition stand, will be the vehicle concepts of the new BMW sub-brand BMW i. With theBMW i3 Concept and BMW i8 Concept, the BMW Group is presenting its visions for future mobility. The concept vehicles offer a foretaste of the first series-produced electric automobiles in the new BMW i sub-brand. Around 300 international journalists were already able to gain a clear impression of the BMW i vehicles and the world which they inhabit on part of the IAA exhibition stand at the end of July.
The new BMW 1 Series is also making its debut on the exhibition stand. With a wide range of personalisation options, and the Bavarians have special plans for it.
The BMW Group, in order to inform and motivate BMW dealers and agents, current and future products, such as the new BMW 1 Series and the MINI Coupé, can be tested by the dealers and sellers on the external areas of the Frankfurt Exhibition Site and in the area of Frankfurt.
In addition to this, BMW, MINI and Rolls-Royce brands, will also be housed under cover in Hall 11. But the BMW Group also has a presence as a company. The brand presentations will be framed on both foyer sides of the hall by areas illustrating and explaining the company’s commitment to sustainability. The Motorcycles division is presenting its two brands, BMW Motorrad and Husquarna Motorcycles, on the external space in front of Hall 11, thus completing the presence of the BMW Group.
Source: BMW
