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German premium automaker Audi aims to sell 1 million vehicles in China in 2023, against 726,000 vehicles in 2020, the brand’s China chief Werner Eichhorn said on Wednesday.
Audi, which is making cars in the world’s biggest auto market with FAW Group. It will also add more products in China, Eichhorn said. Audi’s rivals consist of Daimler and BMW.
Audi’s website notes that the automaker is active in China since 1988 and has been the leader in the country’s premium segment for much of the time. In China, Audi is represented in China by a joint venture (FAW- Volkswagen), where Audi has a small share in, and a one‑hundred‑percent subsidiary, Audi China in Beijing.
