Look at the picture and you will see how competition is going on. The battle between the two luxury marques are heating up with this advertising move by BMW.
BMW acquired the big ad space just above the Audi dealership in Hong Kong to make this marketing offensive possible. The ad features the next gen BMW 5-Series and the gigantic picture simply takes away the eyes of consumers from the Audi showroom.
The advertisement mayhem between BMW and Audi has been going on with battle for billboard spaces in California and incidents of print ad jabbing in Europe. Things were escalated when a commercial was released in the US with Audi belittling BMW as the brand that is only second best.
This is a good chess marketing match to watch. Audi is up for the next move. Audi’s first concern will be to find out how BMW was able to acquire a big high marketing potential space just above their office in Hong Kong. Talk about business intelligence.
Via WorldCarFans
