Just a week after BMW revealed its i3 And i8 concepts, the company has released a new BMW i brand trailer released, which can be watched below.
Abel Korzeniowski, a renowned Hollywood composer, especially created the music for the new BMW i brand trailer was by. The composer, who lives in Los Angeles, became known for his music in Tom Ford’s directing debut, “A Single Man”, which earned him a Golden Globe nomination, so this trailer truly gets a special touch.
In the first BMW i brand trailer the piece “Swimming” from that film can be heard. At this time, he is writing the score for Madonna’s new film “W.E.” which will premiere at the Venice Biennale in September. Abel Korzeniowski’s compositions have their own unique style because he creates a sophisticated blend of classical orchestral elements with electronic sounds and modern ambient music so it can adapt to any situation.
In addition, the exclusive BMW i composition for the new brand film was recorded at the legendary Abbey Road Studios in London with a full orchestra. The trailer was directed by Christoph Deja of the Munich-based agency ByLauterbach.
“The whole BMW i concept really inspired me. It’s not just about a car, it’s a new concept for living – how we use our resources, how we use things,” explained Abel Korzeniowski. “You get the impression of a new but familiar technology, not a classic invention, but a very human technology. Just like the message ‘Born Electric’”.
Source: Autoevolution
