Are you a Mustang fan? Have you ever wanted to build your own custom Ford Mustang, but haven’t had the funds, time, or opportunity to do it? Well, here comes the solution because Ford launched the site at www.ford.com/cars/mustang to let Mustang enthusiasts take advantage of the classic design with limitless possibilities.
“This site lets Mustang fans customize cars to their heart’s content,” said Brian McClary, Ford social and emerging media specialist. “It’s a simple-to-use layout that lets users take the base design of Mustang and run with it.”
This special Ford Mustang Customizer, which will go live on September 20, will allow users to modify a Mustang V6, GT, Boss 302 or Shelby GT500, with a variety of accessories including body kits, wheels, decals, grilles and decklids, along with parts from Ford Racing Performance Parts and Ford Vehicle Personalization. However, you’ll have to keep the design all-digital, but you’ll have to chance to put your design up against the best of the Internet.
“Customers love to make Mustang their own, one that suits their taste; this is the perfect way to let them test out their design and imagine what’s possible,” said Jim Owens, Mustang marketing manager. “The interactive aspect also adds a whole new dimension and lets more people get in on the fun.”
The site also incorporates social media considering that once your super Mustang is created, you can upload it to your Facebook page where it can compete with examples crateed by your friends and other Mustang fans. There will be a leaderboard so you can see how your design stacks up against the rest of the world.
But what if you like your design so much that you’d like to own it in real life? Don’t worry because Ford can do that, too. A downloadable PDF is available once you’ve put together your ultimate design, listing all of the parts used. The PDF is separated into three categories – Ford, aftermarket and concept accessories – and includes links to the applicable websites, making it easy for customers to start a conversation with their local Ford dealer.