Chery files trademark complaint against Mercedes over “EQ” name

by SpeedLux
Chery Automobile

Chinese automaker Chery Automobile has submitted a complaint with the country’s trademark regulator over Mercedes-Benz‘s usage of the “EQ” name for a series of green-energy automobiles, leading to a possible road block for the Daimler unit in the largest electrical vehicle market worldwide.

A Chery spokeswoman informed Reuters on Thursday that the automaker had submitted a problem with the Trademark Office of the State Administration for Industry and Commerce, which it hopes will disallow Mercedes from using the name in China.

She stated Chery has used the name “eQ” for its two-door battery electrical vehicle for 2 years.

Mercedes displayed a concept car for its forthcoming line of electric vehicles in 2016, saying it would construct its first EQ car in a German factory by the end of the decade. The automaker stated last year it might make EQ in China however did not provide a launch date.

A judgement in Chery’s favor would be a shock to Mercedes in an essential market for new-energy automobiles as more electrical automobiles are offered in China than the rest of the world integrated, because of in part to government initiatives targeting air pollution.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


SpeedLux is a high-authority automotive blog providing the latest automotive news and reviews. SpeedLux covers everything related to cars, bikes, and motorcycles, from news and reviews, to troubleshooting guides, tips and tricks, and more. SpeedLux was born in 2009 and we have over 20,000 articles published on our blog. We thank all our readers, as well as our partners, without whom we could not have reached this level.


©2009 – 2024 SpeedLux – Daily Automotive News and Reviews. All Right Reserved.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More