Dacia has sold 100,000 vehicles in the UK since releasing here in 2013 and developing a reputation for remarkable value for money and robust reliability. With her purchase of a New Sandero Stepway TCe 90 in Cosmos Blue metallic, Heather Reiss is the brand’s 100,000th customer in the country. Heather collected her new vehicle in Lauréate trim from S J Cook and Sons, Bristol – her second Dacia in three years – and was welcomed by James Hardiman, Sales Manager at S J Cook and Sons and Jeremy Townsend, Communications Director, Groupe Renault UK.
Louise O’Sullivan, Head of Dacia UK, stated: “Dacia was launched in 2013 and straight away we had great public interest in the brand. In four years the Dacia community has developed significantly thanks to the annual Dacia Day, a Dacia owners club and major brand partnerships like our one with the Rugby Football League. Loyalty to the Dacia brand has never been greater as we’re starting to see many customers, like Heather, going back to the brand to trade their old Dacia in for a new one. We wish Heather all the best in her new Sandero Stepway.”
Heather Reiss, from Bristol, stated: “I purchased my first car, another Dacia Sandero Stepway, three years ago. Originally I was taking a loot at purchasing a second hand car but when we arrived at the dealership, I instantly took a liking to the Sandero Stepway and thought ‘I wish I could afford it’. After finding out more and taking it for a test drive we selected that it would be silly not to get one. With a little help from the Bank of Mum and Dad for the little amount that I was short, I could afford my new Dacia – best decision ever! Since then, my mother has purchased a Duster as has my auntie. When the time came to trade it in, I didn’t think of going anywhere else. It’s thrilling to know I’ll be driving around in a piece of Dacia history.”
James Hardiman, Sales Manager at S J Cook and Sons stated: “We’re very happy that Heather chose to come back to SJ Cook and Sons for her second Dacia and we’re thrilled that the 100,000th model in the UK was at the dealership. The brand has proved extremely popular for the dealership since launching in 2013 and we have found that clients enjoy the robust, no-nonsense simplicity of Dacia vehicles. We wish Heather many happy miles in her New Sandero Stepway!”