Daimler India Commercial Vehicles (DICV) a wholly-owned Indian subsidiary of Daimler AG declares 2016 to be a successful year for their organization.
In spite of a blended year in its domestic company, DICV exports company more than doubled compared to 2015.
For the present year, the business expects crucial growth momentum from a new sub-9tonne truck for export and the new-generation of BharatBenz sturdy trucks for India.
DICV will begin production of this third truck product family this year. The new sub-9tonne vehicles will at first be designated only for exports as FUSO brand variants, initial consumer automobiles will be presented in the first half of the year.
Last year, DICV sold 13,081 BharatBenz trucks (2015: 13,997) in the country. This development was due to a difficult market, which had turned unfavorable in the 2nd half of 2016 after a great first half.
During the same period, the 40,000th BharatBenz truck was handed over to the consumer, and the BharatBenz network has been expanded to consist more than 130 Sales & Service touchpoints at the end of the year.
DICV’s automobile exports more than doubled compared with the previous year, crossing the marks of 30 export markets and 7,500 units since the beginning of exports in 2013.
One emphasize in this area was the discussion of the first heavy-duty trucks developed by DICV for the Mercedes-Benz brand, which were previewed in November 2016 in advance of their market launch in Indonesia.
Exports of parts from Daimler India Commercial Vehicles’ substantial Indian supplier base to other Daimler entities across the world (Japan, Europe, The United States and Canada and Brazil) also increased progressively and reached the mark of 35 million parts.
Another crucial turning point reached in 2016 consisted of production of the 50,000th car at DICV’s factory located at Oragadam near Chennai, which rolled off the line in August 2016 – roughly four years after the start of production, which marks a ramp-up in the Indian CV market.