Luxury automaker Ferrari on Wednesday revealed initial details of its new supercar, the first of three new models it has promised for the upcoming months.
An aggressive roll-out plan of new models, which was not postponed last year by the COVID-19 pandemic, has been a major part of the automaker’s recent strategy to support growth.
Powered by an 830-horsepower engine, the new car will be a limited edition one based on the automaker’s 12-cylinder 812 Superfast model, it said.
The limited edition of Ferrari cars, which in the past have been produced in a few hundred units each, are even more exclusive models, with major technological and aerodynamic upgrades.
They are reserved for the house’s selected and most faithful consumers, those who already own one or more Ferraris.
The ‘Cavallino Rampante’ or ‘Prancing Horse’ will reveal its first-ever SUV, called Purosangue (Thoroughbred) by next year, while Chairman John Elkann said last week the company would keep up with its electrification strategy, with a first full-electric Ferrari to be revealed in 2025.
Ferrari will offer more information about the new model, including its name, price, planned production figures, and timings for first deliveries, in a virtual event set to happen on May 5.