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Ferrari’s Tailor-Made Program Launched at 2011 Frankfurt Motor Show

Back in July, we first heard about Ferrari’s latest ‘Tailor-Made Program’, but now the Italian supercar manufacturer decided to make the official announcement at 2011 Frankfurt Auto Show.

Being one of their most important programs, Ferrari had a dedicated stand in Frankfurt for the Tailor-Made Program, with several custom cars similar to the Lapo Elkan inspired ‘Blue-Denim’ California (pictured above).

As a reminder, the Tailor-Made Program was created in order to provide clients with an extensive range of exclusive cloth trim, colors, finishes and technical materials for a final specification inspired by unique classic Ferraris and by motorsports. Specifically conceived by Ferrari’s own Styling Center, this selection is available in three innovative collections (Classica, Scuderia and Inedita).

According to the manufacturer, in creating their bespoke cars, clients will be assisted by their own personal designer throughout the decision-making process, right up until delivery. For our previous post and for more images, click here.

Source: MotorAuthority

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