Alfa Romeo, which Fiat Chrysler has been attempting to restore as a top luxury brand name in the United States based on its Italian heritage and design, will unveil its first-ever SUV at the Los Angeles Auto Show next month.
In Europe, Alfa Romeo prepare to begin offering an SUV named the Stelvio in 2017. The Stelvio is created to take on cars such as the BMW X3 and Audi Q5.
Fiat Chrysler refused to verify the name of the SUV it will show at press preview of the Los Angeles Show on November 18 and 19.
CEO Sergio Marchionne revealed strategies in 2014 to introduce 8 brand-new products by 2018 under a $7 billion strategy to take on premium German brand names such as Audi, BMW and Mercedes-Benz.
However Marchionne would postpone the introduction of a number of models due to technical concerns and since of changing industry trends in China, where the automaker hoped it would have the ability to end up being a significant player. Fiat pulled Alfa Romeo from the United States in the mid-1990s. Alfa Romeo’s sales were modest during the 1980s, peaking at 8,201 in 1986.
Alfa Romeo unveiled the Giulia in Milan, Italy, in June, 2015.
Fiat Chrysler noted 7 Giulia sedans as “sold” in September however those units will really either be utilized for marketing purposes or for testing and early feedback, as per a company representative.
Alfa Romeo started selling the 4C– a small two-seat roadster– in the United States in 2014 but just plans to offer about 1,000 per year in the U.S. The automaker has sold 411 4C’s up until now this year in the United States.