As automotive history tells, it’s uncommon when a vehicle model goes out of production only to be resurrected by another car manufacturer.
However that’s exactly what was occurring at a fancy art gallery here, as the sporty plug-in hybrid Karma Revero, a model that headed out of production when it was called the Fisker Karma a few years earlier, was provided an official introduction recently.
The Karma is no common car. As the only design from Fisker Automotive, it burst on the scene at about the very same time as Tesla was rising and was a leader amongst plug-in cars. It showed that eco-friendly cars require not have an ungainly design to be fuel efficient.
Now, the business referred to as Karma wants to prosper by constructing the Revero as a luxury car in relatively small volumes to high-end luxury-car purchasers.
Karma is “bringing a great car brand back to life,” states Jim Taylor, Karma’s chief revenue and marketing officer.
By concentrating on current Fisker owners who may be ready to add another or change their current design, Karma wishes to succeed where the old business failed. One present Fisker owner, Ramin Pourteymour of La Jolla, California, says he’s already sold on the brand-new variation.
“It is among the sexiest makers,” Pourteymour says. “It’s like Batman driving the Batmobile.”
The small numbers imply Revero will be exclusive. It will be priced at $130,000 to start, at the very same cost as the plushest, highest performance Tesla Model S. But unlike Tesla, Revero has a hybrid powerplant, which indicates it will work on gas or electricity, reducing range concerns.
