Ford Motor trademarks the ‘Mach E’ name

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Ford Motor has trademarked the Mach E name prior launching of its new electric vehicle next year.

Ford trademarked “Mach E,” “Mach-E,” and “Mustang Mach-E”. It could be for use on motor vehicles, electric vehicles and passenger vehicles in late March and early April. Recently, the automaker also trademarked “Thunder” and “Evos”. The automaker also owns “Model E,” a trademark Tesla’s CEO Elon Musk wanted for one of his vehicles.

“Trademark applications are intended to protect new phrases, designs or symbols but aren’t necessarily a sign of new business or product plans,” stated Emma Bergg, Ford’s electric vehicle spokeswoman.

The automaker is preparing to introduce the all new electric crossover in 2020 as a 2021 model year vehicle. Company executives have continuously said it’s a “Mustang-inspired” SUV. The vehicle takes design cues from the Mustang, however it’s expected to be a four-door crossover design favored by costumers. Company officials also have stated they’re targeting a 300-mile range, and that the vehicle will move quick.

Ford is expected to preview the vehicle for the first time ahead of its 2020 launch. It will be constructed in Mexico.

In a video at the 2018 Detroit auto show, Ford teased the “performance” electric vehicle with the “Mach 1” name made famous on the 1969 Mustang, though President of Global Markets Jim Farley stated in August 2018 that the company hasn’t made a decision regarding the name. The automaker still hasn’t revealed what it will be called.

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