So you thought Lexus is facing an uphill task finding customers for their Lexus LFA sports car in the presence of the likes of BMW, Audi and Mercedes-Benz. That the European customer, with his or her taste for trends that indicate class elite would rather go for the Porsche or Ferrari rather than a Lexus.
Lexus though disagrees with this result. Their claim, they prop up with the fact that a third of the order for their Lexus, originated from Germany which is the home ground for the Porsche. The company had also included two LFA’s in the recently concluded Nurburgring 24 hour endurance race held in Germany. They had also invited and brought in the customers who dined and wined while watching the show go on. They had even put down 100,000 Euros ($125,715) by the end of the display. Lexus, the customers stated offered a not too gaudy a car which is what they were looking for. In addition, the customer service of Lexus also was praised by the customers, especially so as a welcome contrast to the elitist attitude of the other brands.