Marchionne considers Maserati Electric Sportscar as Tesla Competitor

Fiat Chrysler Automobiles (FCA)

Fiat Chrysler CEO Sergio Marchionne is thinking about including complete electrical automobiles to the carmaker’s line-up including the Maserati Alfieri sportscar and a small city vehicle.

“I’ve always thought the economic model that supports Tesla is something that Fiat Chrysler could duplicate as we have the brand name and the vehicles to do it,” Marchionne informed Bloomberg Television in Venice. “I believe that to use among our possible cars as an experiment in this location is intriguing.”

Fiat Chrysler Automobiles NV’s growth into the electric automobile company would follow Volkswagen AG’s strategies to accelerate efforts to adjust to the industry’s shift toward self-driving electric vehicles. Previously this month, Volkswagen drew up a sweeping method overhaul focused on electrical automobiles, automated driving and services such as ride-hailing in an effort to emerge from the diesel-cheating scandal that’s weighed on the automaker for months.

Fiat is planning to produce an electric city vehicle for the European market, which would be the very first electric model offered in the area, said the executive, who turned 64 Friday. Fiat presently offers an electrical version of its famous 500 subcompact just in its North American market. Marchionne stated in 2014 that the carmaker was losing a minimum of $10,000 on every 500e it sells to adhere to California emission rules.

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