McLaren is set for its most significant livery revamp in years, in the middle of mounting ideas its 2017 Formula 1 vehicle will run in colors that include its renowned orange branding.
The group is embarking on a brand-new period following the departure of its veteran chairman Ron Dennis at the end of in 2016, with executive director Zak Brown excited to revitalize the Woking-based attire.
Brown, who came to be known as F1’s sponsorship and marketing guru, has been clear that McLaren will do things in a different way from now on– which is poised to consist of a makeover for its vehicle.
Interviewing at last weekend’s Autosport International Show, Brown stated the group’s 2017 livery had been signed off by employees– and he dropped a huge hint about visual modifications.
We have revealed it to the people at McLaren and we’re really excited for our future,” he stated.
“We’ve just signed off on the car livery and I believe the fans will be excited to find out what the car appears like both technically and visually.”
More rumors about the livery strategies have been sustained by the team’s use of orange lettering in the tweet that validated the date of its 2017 car launch.