Mercedes Malaysia positive about going for another record year

Mercedes-Benz Malaysia is positive of accomplishing another record year of sales in 2016, bucking the pattern in a tough vehicle market at present where the total industry volume (TIV) has actually stunted.

Refusing to reveal any figures, Mercedes-Benz Malaysia sales and marketing automobile vice-president Mark Raine stated year-to-date sales for 2016 were 10% greater compared to last year.

“We’re confident of surpassing last year’s figures. In spite of a hard market, we feel that we have the right measures in place,” he informed reporters on the sidelines after the launch of the automaker’s Mercedes-Benz C350e recently.

Raine informed the automaker was purchasing updating its display rooms and presenting brand-new models into the marketplace to thrill customers.

“We’ve launched 10 cars up until now this year – 22 from the start of 2015. We plan to launch another 2 models by year-end,” he stated.

Raine stressed that continuing to release brand-new models in a challenging market remained in fact the ideal relocate to make.

Last year, Mercedes-Benz Malaysia delighted in record sales of 10,845 vehicles which marked a 56% year-on-year boost – making it the leader within the regional premium vehicle sector.

The Malaysian automotive market has been cruising gradually upwards in regards to sales over the past five years, hitting a record-breaking 2015 with TIV striking 666,674 units.

However, entering into 2016, numerous car businesses have been having a hard time to maintain their previous year’s performance, with the Malaysian Automotive Association slashing its TIV projection downwards to 580,000 units for this year from 650,000 at first.

Individually, Raine stated Mercedes-Benz Malaysia was positive of a good take-up rate for its recently launched C350e.

He stated the model has been popular since being previewed in August.

The Mercedes-Benz C350e is the automaker’s most innovative hybrid innovation yet in the C-Class, being its first model to include plug-in hybrid technology.

The C350e, which is the 3rd locally-assembled hybrid car in Malaysia, costs RM289,888 ($69,673), cost is on-the-road, without insurance coverage.

It was introduced the other day during the International Greenwich and Eco Products Exhibition/Conference Malaysia 2016 (IGEM 2016), which ranges from October 5 to 8, at the Kuala Lumpur Convention Centre.

From 2003, the company has made financial investment of over RM800mil ($192.28 million) to assemble, distribute and market Mercedes-Benz passenger automobiles in Malaysia.

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