Following the complaints, a vehicle handbook which describes ladies as “co-pilots” and males as “alpha males” has been taken back by Fiat Argentina.
The pamphlet, which was given to brand-new owners with the official documentation, likewise included remarks on ladies’s legs and the size of their skirts.
In a publication on the official regional Twitter feed, the automaker stated they had never ever planned any “disrespect”.
The handbook was criticized by women groups of Argentina.
Among these was the organizers of a protest in Buenos Aires using the motto #NiUnaMenos, or “not one less”. Their protests condemned violence against ladies.
“If a lady’s skirt is too short, we recommend that she travel in the backseat to keep our concentration,” the brochure recommended in the section marked “co-pilot”.
“If the skirt is not that short but you tend to have a wandering hand, she should also travel behind.”
These “co-pilots” need to “at least have nice legs”.
Recommendations to the motorist, who is assumed to be a guy, was provided the title “driver with love”.
It stated to “behave like a gentleman, you should know that if your partner, girlfriend or squeeze (circumstantial relationship) travels with friends, you should become the chauffeur for each and every one of them, taking the spot of the alpha male and dropping each one of them safe and sound at their resting place”.
Some individuals have actually used Twitter to grumble about the handout.
“The user’s manual is unbelievable. It’s full of old, misogynistic jokes,” Silvina Quintans commented to FIAT Argentina on her account.
“Remember that women also drive.”
