The officers at Ram are changing their tune about the plausibility of a midsize truck in the US. Absolutely nothing is particular yet, but the opportunities now look a little bit more favorable.
The other item that Manley mentions is the forthcoming Jeep Wrangler-based pickup that’s due in 2017. However, there might not be much consumer overlap in between the Jeep and those searching for a more conventional Ram-branded model.
Manley confessed the most likely candidate for a midsize Ram shall be for the company to utilize an existing Fiat platform. One possibility could be rebranding the Fiat Toro pickup, however it’s rather small at 20-inches much shorter compared to a Chevrolet Colorado.
This higher openness to a midsize Ram is a total change from the firm’s position in the past, though. Last spring, the brand’s CEO for North America stated he could not discover a method to make the design work. FCA boss Sergio Marchionne made the exact same point in 2014, when he confessed the firm revealed a Ram 1000 at design centers, however the response was “lukewarm”.
Over the past few years, the midsize truck market has a renaissance of fresh items. The Chevrolet Colorado and GMC Canyon have gained successes both critically and commercially. The current Tacoma is on sale, and the brand-new Honda Ridgeline looms. We understand Nissan has a Frontier successor under advancement, and there are always reports of Ford restoring the Ranger in the United States. With a lot advancement in the sector, it’s easy to see why Ram would wish to be at the celebration.
