Subaru UK reported an increase of 19.82% in the third quarter performance of 2021 compared to Q3 2019 in a market that was down 31.54%, delivering pre-coronavirus crisis performance levels and looking to boost sales further in 2022.
A major part of this success was down to the performance of the enhanced dealer network which helped Subaru UK become the fastest growing SUV brand in the UK with a record year-to-date sales boost of 143.45% year-on-year. This performance was mainly because of the number of conquest sales with the introduction of a new 2.9% APR PCP offer which will continue into Q4.
“The last few months have been very successful for Subaru UK and we are very proud of both our dedicated dealer network and our recent sales campaign which has driven the performance. I would like to thank our dealer partners for their drive and passion for the brand which has contributed to this sales success. We have a clear plan and a 5-year road map which will see new and exciting products launching in the UK which provides us with confidence for our ambitious growth plans,” said Pat Ryan, Managing Director of Subaru UK.
Previously this year Subaru UK announced its plans to develop and restructure its UK network by welcoming a minimum of 15 new franchisees to the Subaru family in 2021. Subaru UK says that the target has already been exceeded with 17 new dealers already appointed this year.
