Tata plans to widen premium Jaguar car offering in China

by Alex

China is the third largest market for Land Rover vehicles from Tata Motors. It is therefore all but natural for Tata to think of grand plans for the Chinese market. This has prompted the Tatas to enhance the acceptability of the Jaguar premium cars in China as well as consolidate its network in that country.

They intend to include a station wagon, an entry level Jaguar and a new roadster in its line up for the Chinese market. There is also under development as yet a new Range Rover sport utility vehicle. Fuel efficient and environment friendly hybrid vehicles too are in the picture which they plan to push into the market progressively.

Chairman of the group, Ratan Tata while speaking on the occasion of the company’s annual report has stated that there is ‘resurgence in demand’ for their vehicles and the challenge that the company faces right now is to convert consumer’s expectations into actual sales.

It was in 2008 that Tata Motors had purchased the UK-based iconic car brands Jaguar and Land Rover from Ford Motor Co. for a sum of $2.3 billion. Tata Motors also hold the distinction of being the largest truck manufacturer in India and has successfully produced the cheapest car in the world, Nano in India. The sales of Jaguar Land Rover branded cars hit 57,153 units in the June quarter which amounts to a 60 percent rise in sales. Last May, the Tatas had predicted a rise in demand in China to about 20,000 Land Rovers and 5,000 Jaguars vehicles in 2010/11. They have also announced they plan to set up manufacturing lines in that country.

Source: 4wheelsnews

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