Volkswagen to install Porsche’s CEO as Volkswagen brand chief

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Volkswagen CEO Herbert Diess will promote Porsche CEO Oliver Blume to become head of the Volkswagen brand as part of a broader management reshuffle, Auto Motor und Sport stated on Tuesday citing company sources.

Blume will be shifted to the VW brand to help the automaker find a grip on production issues with the VW ID3 electric car and the Golf 8, the auto industry publication stated on Tuesday.

Bernhard Maier, present head of VW’s Skoda brand, will become head of Porsche, Auto Motor und Sport said.

Herbert Diess is presently the head of multi-brand Volkswagen Group and also the head of the VW brand.

Volkswagen has not verified the report yet.

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