After years of sluggish sales, Volkswagen is finally eliminating the Touareg for the United States market. Regardless of the ever-growing appeal of SUVs and crossovers, the Touareg never made significant impact in America. Sales of the near-luxury SUV dropped 26 percent in the first half of this year, with just 1,630 units rolling off dealership lots. There’s no one reason for the decrease in sales, but the premium cost can not have helped.
Prices of the 2017 Volkswagen Touareg begins at $50,405 in the United States, with the top of the range Executive trim beginning at $61,105. For referral, the brand new 2018 Volkswagen Atlas begins at $31,425. Even the high-grade Atlas SEL Premium with 4MOTION undercuts a base Touareg at $49,415. The two models aren’t precisely direct rivals, with the Atlas providing more space and a four-cylinder, two-wheel drive model. It isn’t really as premium as the Touareg, however it does not need to combat heavy hitters from Lexus, Mercedes-Benz, BMW, Audi, and Cadillac.
Anyway, the new model Tiguan will help fill the gap abandoned by the Touareg. The new model is larger than the outbound one, and there’s a new compact crossover that is going to slot below the Tiguan.