WPP stated on Tuesday it discussing with Ford Motor, a major customer, about their future collaboration after the automaker stated it was considering its internal and external marketing model.
Britain’s WPP, led by the high profile entrepreneur Martin Sorrell, stated it had been verbally notified that Ford was considering its future ad model and “want to participate in more agreement with WPP for a duration to be agreed in 2018”.
Ford stated it valued the innovative males and females at WPP.
“They are trusted partners and curators of the Ford brand,” it stated. “As we are throughout the Ford business, we are exploring alternatives to improve the fitness of our advertising and marketing operations. No decisions have been made.”
WPP has been struck this year by a downturn in spending from some customers and a new wave of competitors that has forced the big ad groups to turn more aggressive when bidding for new agreements.
WPP, that includes such names as Vodafone, Chanel, Unilever and BP on its customer roster, stated it was in talks with with Ford on the next actions.