Jaguar is ready for the brand new conflicts and tussles in the world of automobiles with their brand new XJ model down the line. The auto maker is riding on their success with the 3 model they have up their sleeve namely XK, XF and XJ. Managing director of the UK segment of Jaguar Mr. Geoff Cousins stated that the brand new XJ has the lion’s share in this great improvement in sales in spite of having started in May last year. He further added that the volumetric model from the company named XF has passed the sales test for the company in flying colors seeing the best sales since its launch in 2008. The car model has had an improvement of 25 per cent with respect to the sales of 2009 model year.
He put up the numbers of the company sales with an increment of 15 per cent in 2010 for XK model which is amazingly double as much as the growth in the sector. In the United Kingdom itself the XF sold 12,687 models in comparison to 10,112 units in the year 2009. Thus it experienced an increment of 25 per cent in the very segment that had a growth of 19 per cent. XK has had an amazing year with the growth being more than double in its sector trend. The car model had sold 1,641 units last year compared to a 1,430 units in the year 2009. Thus the company concluded with an overall betterment of sales by 15 per cent.
Jaguar have their hands full at the awards ceremony as well. The brand new XJ model with the debut in May has bagged the Top Gear Luxury Car of the Year award for the year 2010. Mr. Cousins stated that the primary reasons behind the amazing numbers in sales of XF and XJ models are the marketing strategies that are on offer from the company along with attractive brand new set of models and intelligent advertising of the cars. Jaguar is also in demand for joining hands having signed many a business deal. The most notable one has to be the tie up for the auto makers from Britain with the England Cricket Board post the team’s magnificent triumph in the Ashes Tour to Australia this year. Well both the company and the team are on a high, a very even partnership we may call it!
Source: 4wheelnews
