Ferrari has now rolled out the Roma, a record fifth new model announced this year, as the Italian luxury automaker with the famous “prancing horse” logo looks to maintain profit and share price increase.
The new grand tourer (GT) happened to make its debut in an event inspired by director Federico Fellini’s 1960 film “La Dolce Vita” and it was held at Foro Italico, Rome’s monumental sports center and site of the 1960 Olympic games.
GTs are styled to be more comfortable on long journeys compared to sports cars and some GTs from the 1960s one of the most popular models at auctions of Ferraris.
Ferrari has stated that GT models could comprise about 40% of its total sales by 2022, which has increased 32% now.
The Roma is a 2+ coupé, indicating it has two small rear-seats.
It will cost a little above 200,000 euros in Italy with deliveries anticipated to take place right before the summer of 2020, Chief Marketing and Commercial Officer Enrico Galliera stated, which puts the Roma at the lower end of the firm’s cost range.
It includes a 620-horsepower, 3.855-liter eight-cylinder, mid-front mounted engine.
“The car’s power to weight ratio of 2.37 kilos per horsepower, the best in its segment, makes it light and easy to drive,” Galliera stated.
Ferrari said the design was meant to be “a contemporary representation of the carefree, pleasurable way of life that characterized Rome in the 1950s and 1960s.”
Chief Design Officer Falvio Manzoni stated the Roma is not going to carry a Ferrari badge on the side of the car.
“The idea was to make the Roma’s shape as simple as possible,” he stated.
This year’s other new releases consists of another GT, the 812 GTS, presented in September, which the company referred as a return for a model type that has played a “pivotal role in the marque’s history”, along with F90 Stradale, Ferrari’s first hybrid car in series production.
Ferrari stated in 2018 that it wanted 60% of its cars sold by 2022 to be hybrids.
Chairman John Elkann has stated that Ferrari, which shipped fewer than 10,000 cars in 2018, would not attempt to chase German competitor Porsche which makes over 250,000 sports cars and SUVs yearly.