Germany’s Sixt to challenge BMW, Daimler with ride-sharing offer

Sixt rent a car

Germany’s Sixt stated on Thursday it would introduce a new mobility platform this year that covers its traditional car rental and transfer services with a car-sharing offering, challenging automakers BMW and Daimler.

In January, Sixt had sold its stake in car-sharing project DriveNow to joint venture partner BMW, which is expected to merge the company with Daimler’s Car2Go in an alliance.

The rental-car agency Sixt has been earlier reported to be expanding rapidly in the U.S. and has strategies to challenge ride-sharing companies like Uber Technologies Inc as well as U.S. rivals like Enterprise, Hertz, and Avis.

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