Lamborghini CEO drop hints of a new “Everyday” model: Estoque may make the cut

by Alex

Reuters reports in its columns that Lamborghini CEO Stephan Winklemann has indicated that the Italian sports car manufacturer is planning to add an “everyday” model to its lineup. As per Stephan the luxury super sportscar market will return to the record levels seen in 2007 by 2013-2014. If one were to copmpare sales figures of sports car it would be seen that 35,000 odd super sports car had been sold in 2007 where as it was just 26,000 that had been sold in 2010.

There is a growing demand for such cars from the markets in China and Russia. Lamborghini therefore wishes to add to its models to ensure higher sales figures in coming times. Winklemann said, “We are going to have a third model. It has to be an everyday car. We want to have a car which is able to be used on a daily basis.” This has stoked the flames of rumor about the 2008 Lamborghini Estoque that had been doing the rounds for quite some time.

Winklemann however has not confirmed any particular model that is in the run. He also clarified that it would be a four year period after having locked on a particular model for it to be ready to actually reach markets. The car however would be developed in-house with help from the VW Group. Winklemann went on to add, “We will use synergies where possible within the (Volkswagen) group.”

Consumers in China as well as those from other emerging markets such as Russia, Brazil and India have already shown a liking for four door sports car models. Given this market scenario, it seems it is the Estoque model that stand the best chance of reaching the production lines.

It was in 2008 that Lamborghini had experienced its highest sales figures of 2,430 units but that declined to 1.302 units in 2010. The company now hopes to reach a figure of 1,500 units this year and the new Aventador LP 700-4 supercar that the company has launched recently is expected to help them reach their projected figures.

Source: carscoop

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