It may have been a joke on BMW’s part when they unveiled their M3 Royal Edition. But the car that followed next was unfortunately not a joke anymore. Among the crowds of cars that are being used during the royal ceremony stretching between Buckingham Palace and Westminster Abbey, His highness Prince Albert the second and his would be wife Miss Charlene Wittstock will be on a ride in a Lexus LS600h. This occasion in all its probability will be the most grand venture of all the marketing efforts of the hybrid car that took place till date. So it can be assumed that top executives are high on their excitement and in absolute exuberance at the event.
This specially designed and made LS600h will sport integrated flashing lights, a royal emblem along with an “MC 01” license plate. Below the hood there will be the traditional 5.0 liter V8 engine in combination with an electric motor for a net output of 439 HP.
“His Serene Highness takes a keen interest in encouraging innovative solutions for environmental protection and sustainable development around the world, founding the Prince Albert II of Monaco Foundation in 2006. His Foundation supports more than 150 projects monitoring environmental evolution and protecting species endangered by climate change. It also provides assistance in water management in developing regions. With its pioneering state-of-the-art full hybrid technology delivering class-leading CO2 efficiency and environmental performances, Lexus is pleased to contribute to the objectives defined by His Serene Highness and to help the Principality of Monaco to become an international reference in terms of sustainable mobility.”
Nothing to be surprised if sales of Lexus begins to shoot through the roof.