Nissan will introduce Infiniti in Japan

by SpeedLux

Japanese automaker Nissan has announced its plans to introduce Infiniti at his home in Japan as a move to meet an increasing demand for premium cars.

Japanese business daily Nikkei reports Nissan has taken this decision to provide a good competition to the German automakers who are already selling some premium models in Japan. The report states that the introduction will take place in the winter this year with the launch of the Skyline (rebadged Q50) which will be manufactured at a factory in Tochigi Prefecture.

The company has not given any details about the pricing tag and sales target for the model, but we do know it will be sold at the existing Nissan dealerships as the company has not made any plans at this moment to open Infiniti showrooms in Japan.

Well very clearly Nissan is trying to increase its presence and margins as well which can be judged from the fact that with this move the company hopes to increase Infiniti’s operating profit margin to as much as seven percent in the business year ending in March 2014, compared to less than just one percent margin it has earned in the last two years.

Desert Southwest Explore Jeep Wrangler Adventure USAPacific Coast Highway USAPacific Northwest Jeep Wranger Adventure USAGreat Smoky Mountains National Park USAVista from Rock Cut
Vista from Rock Cut

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

SpeedLux

SpeedLux is a high-authority automotive blog providing the latest automotive news and reviews. SpeedLux covers everything related to cars, bikes, and motorcycles, from news and reviews, to troubleshooting guides, tips and tricks, and more. SpeedLux was born in 2009 and we have over 20,000 articles published on our blog. We thank all our readers, as well as our partners, without whom we could not have reached this level.

Subscribe

©2009 – 2024 SpeedLux – Daily Automotive News and Reviews. All Right Reserved.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More