Toyota Unveils RND Concept for Charity

by SpeedLux

It seems that Toyota, one of the world’s best automakers from Japan, is not all about selling its vehicles and making as many profits as possible. The company is also engaged in charity as it has now introduced the RND Concept which is aimed at charity purposes. The car is instantly recognizable, thanks to its red nose. By the way, for those who wonder, the RND stands for the Red Nose Day. So, it is actually a good move by Toyota to install a red nose on its vehicle that is actually designated for this charity event in particular.

The car has been revealed by the UK division of the company. It is meant for the Red Nose Day program of this year, which will take place on March 13, 2015, on Friday. The company aims at raising a minimum amount of GBP1 million for the program. The company claims that it will use the money to help fund the Comic Relief’s grants across Africa as well as the United Kingdom itself. The new RND Concept that the Japanese automaker is actually based on the company’s recent Auris hatchback model. However, according to the company, people can actually purchase a red nose for their car no matter the make and model in order to take part in the charity program mentioned earlier.

The red nose is sold for just GBP5 and people can acquire it by paying a visit to the company’s dealerships in the UK. Alternatively, people can also acquire the red nose from the official eBay store of the Toyota UK. On eBay, the company describes that the red nose can be attached not only to the buyers’ vehicles but also to their house or garage door. What is more amusing is that Toyota claims that the red nose can also be used as an emergency button of sorts, one that needs to be pushed when family is getting hot in their discussion. Of course, this will only cool down the situation.

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