The Amarok picked gained a leading spot in 15 out of 16 judging criteria and was heavily praised for its mix of rugged styling and a smooth powertrain.
The Volkswagen Commercial Vehicles pick-up truck was selected ahead of its rivals in the New Car Awards, voted for by more than 181,000, making it the largest awards to date for Auto Trader.
The winners represent the consumer champions of the new automobile market, based on the honest views of those who have purchased, driven, and lived with their new vehicles. Owners were asked to provide a rating to their cars across 16 different criteria, from reliability and performance to appearance and running expenses. They were also asked about their overall satisfaction with their vehicle and how likely they would prefer to recommending it to others.
Erin Baker, Auto Trader’s Editorial Director said: “Volkswagen’s Amarok topped a whopping 15 of the 16 judging categories to take home the Auto Trader Best Utility Vehicle Award. Its blend of rugged styling and smooth powertrain makes it the obvious choice for our costumers. Well done to Volkswagen!
“Now in their fourth year, the Auto Trader New Car Awards recognize the brands and models that are considered the best by those whose opinions matter most, consumers. This year we had over 181,000 consumers telling us what they thought about all aspects of owning and driving a car, making this year’s awards the largest to date.”
Alice Axtell, Amarok Product Manager at Volkswagen Commercial Vehicles, said: “We are happy that the Amarok continues to pick up awards and it highlights what a fantastic engineering achievement the vehicle is. It’s hugely popular with customers because it offers the best of both worlds: reliability and versatility for life at work and comfort and refinement at the weekends. This is supported by the fact it scored well across the board in the Auto Trader New Car Awards.”