A mid-life refresh for Volkswagen‘s renowned hatchback, the VW Golf, is being set in motion with the Wolfsburg-based auto company announcing that the “countdown has begun” to an early November unveil.
Repeating its status as a top-of-the-pile hatchback, Volkswagen set the scene with some option stats– 32.5 million Golfs sold by the end of last year, Generation X being described as “Generation Golf” in Germany, and so on.
But as market analyst Jato Dynamics revealed in a different but corresponding press release, the Golf’s lead at the top of European sales rankings is decreasing– Ford’s Fiesta is presently only 5,559 units behind, year to this day.
“In spite of its historical dominance, the market leader will deal with substantial obstacles to the end of the year as its competitors close in,” Jato predicted. The timing indicates that Volkswagen, like BMW, is opting to make among its significant Fall statements different from grandstand motor show occasions; the Los Angeles Auto Show starts November 18, with the two-week Paris Motor Show of October.