Ford takes Fiesta upmarket to raise revenue

Ford Fiesta

Ford wishes to increase profitability in Europe by including higher-margin variations of the Fiesta subcompact, its very popular local model, the automaker’s top European executive stated. High-volume automakers such as Ford have for numerous years been squeezed in a downmarket growth by luxury competitors including Daimler’s Mercedes-Benz and Audi. However Ford, which presently targets premium […]

2014 Ford Fiesta ST

The new Ford Fiesta has been unveiled at the L.A Auto Show. Small cars continue to be a hot segment in North America and with the new Fiesta ST that has been launched, ford is expecting to top the sales chart. The Fiesta ST a performance model first launched in Europe back in 2005 and […]

2014 Ford Fiesta L.A

Ford launched the Fusion inspired Fiesta at the recent L.A Auto show. Under the hood, for the Ford Fiesta, Ford applies the full Ecoboost treatment to eke power out of three diminutive cylinders. Turbocharging, direct-injection, and variable valve timing to yield 123 hp and an impressive 148 lb-ft of torque, which is considerably better than […]