Ford UK Increases Price of Fiesta to Make Room for Ka+, Although Not Directly

by SpeedLux
Ford Fiesta

The UK’s best-selling automobile has just become rather a lot more costly, with 2 entry-level variations being cut from the Ford Feast range. That implies the beginning rate for the supermini is now ₤ 13,395 ($17,640), which is a boost from ₤ 10,345 ($13,624).

This becomes part of a strategy to clear space for the brand-new Ford Ka+ in the line-up, which provides purchasers a Fiesta-like driving experience with a starting cost of ₤ 8,995 ($11,846), which will go up to ₤ 9,995 ($13,163) for Zetec model.

High-spec Ka+ Zetec vehicles get manual air-con, Ford’s SYNC infotainment system and a variety of options including 15-inch alloy wheels, a leather steering wheel along with cruise control, folding side mirrors, DAB radio, climate control, electric rear windows as well as heated seats.

A Ford spokesperson informed that “With the Ka+ being available soon, we want to position the Fiesta further up in the market so as not to cannibalize our own sales. Many of all, however, it’s because Studio and Style designs only comprise 3 per cent of Fiesta sales.” Most of the purchasers select Fiesta Zetec or Titanium designs in the UK.

That suggests that regardless of the price rise, it’s unlikely to lose its position as the UK’s very popular vehicle – in 2016 up until now the Ford Fiesta happened to sell 71,823 units, which is substantially higher than the second-place Vauxhall Corsa, at 47,962 units.

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