Apple Reassessing Strategy on Self-Driving Cars

by SpeedLux
apple car concept

Apple is thinking again about what it prepares to do about self-driving vehicles, just as other big technology firms appear prepared to plow ahead with contending efforts.

In a retrenchment of among its most enthusiastic efforts, Apple has actually shuttered parts of its self-driving car task and laid off dozens of workers, according to three people informed on the move who were not permitted to discuss it publicly.

The job cuts are the most recent indication of problem with Apple’s car effort. The company has included resources to the project– code-named Titan– over the last two years, however it has struggled to make development. And in July, the business brought in Bob Mansfield, a highly concerned Apple veteran, to take control of the effort.

Apple is obviously not the sole huge tech company pursuing autonomous driving innovation. Alphabet, the parent business of Google, has checked self-driving vehicles on the road for several years, but its focus has been on developing the underlying software and systems to make that innovation work. Tesla has a self-driving function within its automobiles that has come under examination in recent months following a fatal accident was connected to its usage.

Independently, Uber, in a minimal test in Pittsburgh next week, prepares to start picking up travelers in self-driving vehicles. Last month, Uber also acquired the start-up Otto for about $700 million, a purchase that brought with it some of the leading minds in robotics and self-driving technology.

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