Audi Buyers to Be Treated with Virtual Reality

by SpeedLux

It seems that Audi, a luxury automaker from Germany, is never tired of innovating from time to time. Believe it or not, the company has now officially disclosed to the public that it will be utilizing the recently trending virtual reality technology whenever its customers are keen on buying its vehicle lineups. The German company claims that this will give the customers stunningly realistic view of the vehicles that the customers are thinking about buying. This way, customers won’t be disappointed after spending their cash and more importantly, the company will not have to spend any time and resources to build a car that the customers do not really want in the end.

The luxury German automaker is calling its new program the Audi VR Experience and with this program, future Audi branded vehicle buyers will have the ability to configure all the vehicle lineups from the company. Using the virtual environment, buyers will be able to choose whatever combination they wish to have available on their final vehicle product.

Of course, in order to make things possible, buyers will first have to put on a virtual reality headset. In addition to that, the customers will also be required to put on a pair of headphones from Bang and Olufsen. These headphones will replicate all sounds that the customers may encounter with their final vehicle, such as, the sound of the vehicle doors opening and closing and even the sound of Audi’s Advanced Sound System which comes with 14 speakers altogether.

Luca de Meo, the sales and marketing chief at Audi, points out that the company is working together with its dealers worldwide in order to bring the technology before the customers. He also claims that with this technology, Audi has once again pioneered in the automotive industry.

How IoT is Transforming the Automotive Industry7 Surprising Benefits of Riding a Motorcycle 27 Surprising Benefits of Riding a Motorcycle 17 Surprising Benefits of Riding a MotorcycleOffice workers are made up of parts of the whole, working on the project.
Vector illustration of teamwork concept. Office workers are made up of parts of the whole, working on the project.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


SpeedLux is a high-authority automotive blog providing the latest automotive news and reviews. SpeedLux covers everything related to cars, bikes, and motorcycles, from news and reviews, to troubleshooting guides, tips and tricks, and more. SpeedLux was born in 2009 and we have over 20,000 articles published on our blog. We thank all our readers, as well as our partners, without whom we could not have reached this level.


©2009 – 2024 SpeedLux – Daily Automotive News and Reviews. All Right Reserved.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More