Ford’s slow China run persists, sales lost momentum again in March

china map

Ford Motor’s business in China keeps stumble amid a dearth of fresh products, despite the automaker earlier this week revealed its plans to release two new models in the world’s biggest auto market by the end 2018.

Ford’s vehicle sales in China dropped 11 percent in March from a year previously, it stated on Friday, as it is having hard time to stay out of the doldrums.

The Michigan-based automaker, whose sales in February dropped 30 percent year-on-year, stated sales volume last month amounted to 83,666 vehicles.

Sales volume in the first quarter of 2018 dropped 19 percent from the same period a year earlier to 207,139 vehicles.

Ford’s slow run comes as China’s total vehicles sales in March strengthened following a week-long national holiday – which saw sales decrease steeply a month earlier – boosting 4.7 percent from a year earlier to 2.66 million, as per data released earlier this week by an industry body.

Total vehicle sales in China the first quarter increased 2.8 percent compared with the same period last year, China Association of Automobile Manufacturers (CAAM) noted.

Ford’s January-March sales results show the company was still having a hard time keeping pace even with the modest overall development in the Chinese market.

Company officials have stated the automaker’s business in China this year will remain pressured by the dearth of recent or significantly redesigned cars models in its product lineup – a situation they means that they should last at least through the end of this year.

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