Rolls-Royce Motor Cars which forms part of BMW AG brand is expected to witness a rise in its sales figures by almost a double in the second quarter of this year. And guess which of its models the company expects will be adding to the numbers. Its the Ghost model after all that is being tipped as an important factor behind the increase in the sales as stated by Rolls-Royce president in North America – David Archibald. The Ghost model has always played a major role in the company’s success as it helped the company achieve a record number of 2,711 units being sold last year in 2010. The increase in sales was estimated to about a whooping 167 per cent than the previous year.
The ghost model was priced at $246,500 which was surprisingly less than the Phantom model in the United States of America. According to Auto News the car is priced between 200,000 euros to 300,000 euros in Europe. Archibald has stated that the Ghost has been able to bring in more business into new cities all over the world. Hence with this steep curve in sales the company has decided to enhance the number of dealers in China from eight to eleven. What this will do is it will make China the country with second highest number of dealers only after United States which continues to rule the automobile markets as it always have been.
Archibald has also revealed that the U.S. market may be taken over in sales by the Chinese market in the not too distant future. He also added that the company has planned to add four brand new dealerships. The company currently holds about 81 dealerships all around the globe. Archibald further stated that the way in which the sales of Rolls Royce is increasing verifies the fact that the ultra luxury market is again gaining priority rapidly after a sudden drop due to the worldwide recession.