Study: Social Media Popular Source of Information for Automobile Buyers

by SpeedLux

Social networking platforms are progressively ending up being a popular source of details for car purchasing, a study states. According to J D Power India Sales Satisfaction Index 2016, the use of web for details concerning the purchase of brand-new cars has actually increased to 34 percent in 2016, from 28 per cent in 2015.

While 24 percent of customers describe some kind of social media to collect info ahead of purchase of a brand-new vehicle, the research study said 18 percent suggest posting their “purchase experience” online. It likewise stated, 37 per cent of customers have experienced problems with the choice of models, while 17 percent said they dealt with pressure from the dealer, where the purchase was made.

About 44 percent customers select the dealership based upon track record and operational efficiency, the study said, adding 68 percent of customers who are extremely satisfied said they would advise the dealership to friends and family.

Around 64 per cent of extremely satisfied customers said they would buy their next automobile from the same car dealership where they earlier made the purchase. Amongst car producers, Japanese automobile maker Toyota Motor ranked first in regards to sales satisfaction.

“It performs particularly well in the delivery process factor. Another Japanese automaker Nissan was ranked 2nd in sales representative element while Honda, Hyundai and Mahindra were ranked 3rd,” it said.

This year’s Sales Satisfaction Index is based on examinations from 7,604 original owners who purchased brand-new cars in between September 2015 and April 2016 in 30 cities throughout India, it included.

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