The first five months of 2010 reaped rich harvest for Rolls Royce through their new “entry level” Ghost limousine. Sales of the car that was launched in the market in December ’09 surged to 678 units till the month of May 2010. That makes it a 146 percent rise from their sale figures a year ago.
Price of the Ghost is $250,000. When comparing the same with the four available variants of the Phantom series which comes at a price tag of $380,000 to $450,000 it is evident that Rolls Royce has ventured into fresh pastures in their car making fields.
Drastic steps had been initiated by BMW when they experienced drop in sales by large margins last year. Selling just over 1,000 units and suffering a fall by 17 percent in overall sales, BMW had to cut productions last year and even sacked some of their temporary workers.
Torsten Müller-Ötvös, the boss of Rolls Royce speaking to the Financial Times stated that they expected a sale of at least double volume as compared to last year. He also mentioned the “new league business” that the company was entering into.
Müller-Ötvös also added that he believes more of their cars are likely to be picked up in China than their home market, which would be the first time in the history of the car maker. China per say has seven dealers of Rolls Royce. He even went on to state that he expected China to overtake UK as the second biggest market after US this year.